Two Blogs

The first blog I found related to American Eagle Outfitters was:
The Do-Nothing American Eagle

This blog is basically an attempt to unite student protesters and boycott American Eagle's clothing. It is in response to the issues over contractors and suppliers for the clothing line and how they are supposedly mistreated. At the end of the blog, the author lists a number of schools that are participating in the boycott. They also list a number of ways to get involved to fight against the clothing brand.

American Eagle Outfitters Promotion

This blog praises American Eagle Outfitters' marketing promotion (try on a pair of AE jeans and get a free movie pass for AMC theaters). The author comments that is an awesome way for two mega-brands to unite and benefit their customers. The author also comments that it is different than usual promotions and that it is great that AE is counting on their products to sell themselves when people try them on.

American Eagle Web comedy

American Eagle plans to develop and produce a Web mini-series called "It's a Mall World." It will also run as 3-minute episodes that will replace commercial breaks on MTV's "The Real World." American Eagle is labeling this type of promotion and marketing as "advertainment." The mini-series focuses on the life of mall employees, specifically, one American Eagle employee and her friends. The company is thinking about running a Holiday version of the show and extending the show through 2008.

As a former mall employee, I feel the show is a good idea. However, I feel that the show will probably not be an accurate representation of the true life of a mall employee. But I do applaud American Eagle's efforts to reach target publics and segments of the population.

American Eagle Web Comedy

Web sites for project

The first website I found was:
Labor Laws and Regulations

This Web site describes basic information concerning labor laws in America. It also provides links for more detailed information regarding specific instances.

American Eagle Outfitters Company Information

This is American Eagle Outfitter's Web site and it describes more about the company's history. It also explains upcoming and future additions to the brand for investor information.


UNITE HERE's Web site

UNITE HERE is the organization that is responsible for the protests in front of American Eagle. This Web site outlines why they are upset at the company and explains what several people have done in response to American Eagle's labor problems.

Forums

One of the forums I looked at, topix, had a section on American Eagle. There were a variety of topics on these boards, including people asking the age requirements for employment and stockholder information. There were people who left comments that were fans of American Eagle while others were completing against the clothing company.

My Comment

Another blog about American Eagle Outfitters

Public Relations Writing Class

This blog about the issues American Eagle Outfitters has faced recently in response to in-store protesting was made for a project for my public relations writing class at the University of Florida.

http://investor-relations.blogspot.com/2007/10/students-blogs.html