American Eagle plans to develop and produce a Web mini-series called "It's a Mall World." It will also run as 3-minute episodes that will replace commercial breaks on MTV's "The Real World." American Eagle is labeling this type of promotion and marketing as "advertainment." The mini-series focuses on the life of mall employees, specifically, one American Eagle employee and her friends. The company is thinking about running a Holiday version of the show and extending the show through 2008.
As a former mall employee, I feel the show is a good idea. However, I feel that the show will probably not be an accurate representation of the true life of a mall employee. But I do applaud American Eagle's efforts to reach target publics and segments of the population.
American Eagle Web Comedy
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